Why You Should Always Be Thinking About New Ads:

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:... 

How To Write An Ad That Gets You New Clients (Part 1)

Here’s something I discovered after being in marketing for almost 20 years. 

Most ads absolutely suck at getting clients...

Why "Spray And Pray" Marketing Is A Surefire Way to Waste Your Ad Budget (And What To Do Instead):

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends...

Three Letters That Will Magically Get You More Clients:

Crafting an RSO - part 2

First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Businesses you probably want to start there. It’s worth it, trust me....

How To Write Ads, Reports, Blogposts and Scripts 

That SELL:

The Pareto Principle states that 20% of content online gets 80% of the views.

That’s what they teach in business schools. And it’s dead wrong...

Achieving Top Of Mind Awareness In Your Market

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about...

Do You Make This Mistake In Marketing?

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending over $1000/day using Google AdWords and the ROAS was +/- 5...